Nike’s Digital Strategy Is To Treat Everyone The Way It Treats Sneakerheads

Nike has a bunch of mobile apps, including Run Club, Training Club, and its shopping-centric retail app, just called Nike. But if you’re fanatical enough about sneakers to qualify as a sneakerhead, you probably use its SNKRS app the most. It’s Nike’s main channel for its high-demand, limited-release shoes and the insider info behind them, such as their design inspiration. Nike wields it as a way for its most-engaged customers to unlock exclusive products. The company has also made it a venue for those customers themselves, showcasing their photos of them wearing their Nikes in a dedicated feed. Read more at Quartz.

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