Nikky New york
by Stephen Garner

Nikky New yorkTailored clothing brand Nikky New York has unveiled a new e-commerce site as well as a new logo in an effort to create an elevated and modern destination for the three-year old brand.

Founder, Rocky Zhou launched the Nikky collection in spring 2013 with the mission of building a men’s lifestyle brand anchored in his Chinese heritage of hand tailoring. With the unveiling of this new site, Zhou establishes the next phase in Nikky’s growth.

Features throughout the site include: in-season collections along with style guides that feature practical dressing tips; an immersive section where customers can learn about the brand’s values, its hand-tailored production as well as the fits of the brand’s products; and an interactive feature that allows customers to find the product in retailers near their location.

“As an emerging brand, Nikky New York has gained a great reputation throughout the menswear community,” says Zhou. “We are now ready to embrace an omni-channel approach to our business that will provide a seamless online shopping experience for our customers. The site is clean and easy to use, while speaking to the fact that Nikky is ready for the future.”