by Stephen Garner

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California-based, watch and accessories brand Nixon has announced the debut of the world’s first ultra-rugged, action sports smartwatch called The Mission, which will become available later this year at select retailers. Built on the latest technology from Google’s Android Wear smartwatch platform and the Qualcomm Snapdragon Wear 2100 system-on-chip (SoC), The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating.

In addition to the full capabilities of the Android Wear platform and apps, the smartwatch introduces Nixon’s custom Mission app powered by Surfline and Snocountry. The Mission app keeps surfers and riders updated in real-time on surf and snow conditions worldwide. The Nixon Trace app allows users to track their sessions and easily view their stats and session details during activity.

“We’ve always pushed things that have never been done before and we’re doing it again with The Mission,” said Nick Stowe, CEO of Nixon. “We wanted to make our entrance into the smart category in a disciplined and purposeful way by bringing functions that are useful and true to our DNA and action sports heritage. Building The Mission, and the family of smart products to come, is Nixon’s leap into the future, and working with partners such as Google and Qualcomm Technologies has been an inspiring experience.”