“No One Is Up For Marketing Bullshit Anymore.”

Sustainability and performance – these are the big trends for fashion brands like sports and outdoor brands. For brands, this means one thing above all: change to save the world. But how does that go hand in hand with a successful business model? Sebastian Kemmler, founder of the Berlin creative agency Kemmler & Kemmler, reveals it to us in an interview.

Sustainability and performance are the big, cross-industry megatrends. The change cannot be overlooked: Sports, outdoor and fashion brands have long adapted manufacturing and design, product assortment and distribution to keep pace with the transformation. It’s all about saving the world. And the fact that everyone seems to be pulling in the same direction is good news. But it also means that the boundaries are becoming increasingly blurred. How can brands still manage to stand out? Read more at ISPO