American teen retailer American Eagle Outfitters, Inc. (AEO) has partnered with non-profit organization No-Shave November to inspire discussion around cancer awareness among a younger crowd and raise funds for the four cancer organizations including the American Cancer Society, Fight Colorectal Cancer, Prevent Cancer Foundation and St. Jude Children’s Research Hospital.
As the first retailer to partner with No-Shave November, AEO will offer two No-Shave November graphic t-shirts and two styles of No-Shave November underwear, with 15 percent of sales benefiting the No-Shave November organization. These items will be available in AEO stores nationwide and online throughout the month of November, while supplies last.
As part of the month-long campaign, American Eagle Outfitters will encourage its customers to join the movement by forgoing shaving and grooming to raise cancer awareness. By hash tagging their progress with #LetItGrow, AEO will feature its favorites from Instagram to showcase customers’ progress.
“We are so excited to partner with American Eagle Outfitters this year to really push the concept of cancer awareness to include all age groups,” said Monica Hill, director of development of No-Shave November. “Cancer prevention, education and awareness can, and should, start at a younger age than it does today. And, American Eagle Outfitters helps us make it fun! We want everyone to feel a sense of camaraderie while they #LetItGrow!”