La parisienne looms large on fashion’s collective mood board. From Catherine Deneuve’s eternal chic to an entire genre of how-to books promising the American woman that she, too, can be French-thin and French-stylish, female Frenchness is an industry unto itself. But what of les hommes? While style has been one of the country’s main exports since Louis XIV turned Versailles into a gilded catwalk, French menswear has remained a somewhat elusive concept. But now, thanks to a new wave of buzzy brands, le parisien finds himself under the lights for once. Read more at Robb Report.