NORDSTROM ANNOUNCES SAM LOBBAN APPOINTMENT TO SENIOR MERCHANDISING POSITION

by John Russel Jones

Nordstrom announced today that it has promoted Sam Lobban to executive vice president, general merchandising manager supporting women’s apparel, men’s apparel, and all designer categories. In this role, he will support product strategy and vision across these core categories. Lobban most recently served as senior vice president of designer and new concepts, a role he’s held since 2020.   

“We have a lot of confidence in Sam and are fortunate to have him on our team,” said Pete Nordstrom, president and chief brand officer. “He is a strong merchant and approaches the business from a customer-first mindset.  This new role is a great opportunity for him and the team he supports.”

Sam started his retail career on the sales floor at Selfridges, where he was promoted to various merchant roles before joining Mr. Porter, where he led the designer capsule collection strategy. In June 2018, he joined Nordstrom as the vice president of men’s fashion to support merchandising and work with our teams to creatively push forward marketing, content development, store environment, and the shopping experience for menswear through his brainchild, New Concepts@Nordstrom.

During his tenure, he successfully launched 17 unique New Concept shops, including DIOR, Fear of God, Black_Space, Union, Noah, and Thom Browne.  Sam was promoted to SVP of designer and new concepts in 2020, leading all designer merchandising strategies and campaign creative across men’s, women’s, and children’s categories. He is currently serving as a member of the CFDA/Vogue Fashion Fund selection committee.

“Sam is an innovative merchant with strong creative and strategic vision, deep industry experience, and meaningful connections,” said Teri Bariquit, chief merchandising officer at Nordstrom. “We are excited for Sam to carry forward his strategic approach in designer to men’s and women’s apparel as we aim to deliver the most relevant products to our customers.”

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