by Stephen Garner

Nordstrom has launched “Make Your Voice Heard,” a nationwide non-partisan voter participation initiative. In partnership with non-profits When We All Vote and the National Urban League, Nordstrom aims to educate, inspire, and make it easy for its employees and customers to make their voice heard – both through responding to the 2020 Census and by voting in upcoming primaries and elections.   

“We believe every voice matters and our country is stronger when we all participate in the democratic process,” said Pete Nordstrom, president and chief brand officer. “This initiative is a direct result of feedback we heard from more than 50,000 Nordstrom employees from all regions of the U.S. They told us they want to be actively engaged in their communities and help find solutions to the challenges we’re facing. Enabling them to make their voices heard by voting is a meaningful and productive way we can support our people and our communities.”

By partnering with When We All Vote and the National Urban League, Nordstrom aims to help increase participation in upcoming elections. Together, the organizations will bring the Make Your Voice Heard campaign to life through virtual learning series, digital volunteer opportunities, curbside voter registration, and a suite of online resources related to the 2020 Census, voter registration, education, and participation.

“As we continue to strive to change the culture around voting, expanding our work with a partner like Nordstrom through their Make Your Voice Heard initiative is critical,” added Stephanie L. Young, chief officer for culture and communications at When We All Vote. “With this partnership, we will be able to reach new eligible voters via the entire Nordstrom community of employees and customers, helping us to fulfill our mission to increase voter participation in every election.”

“We are proud to declare Nordstrom as an official partner of the National Urban League for this election and beyond to support our mission to provide economic empowerment and educational opportunities for underserved Americans,” said Marc Morial, president and CEO of National Urban League. “We will support Make Your Voice Heard through initiatives aimed at increased voter registration, 2020 Census participation, diverse corporate recruitment, community-based volunteerism, and much more. We are committed to making a difference and cannot wait to get started with Make Your Voice Heard.”

To make getting to the polls easier and ensure everyone has the time to vote, Nordstrom is making November 3, 2020, a holiday for all its U.S. employees. While Nordstrom stores and operations centers remain open, the company will work with employees to set schedules which will enable them to get to the polls. Another way Nordstrom is supporting employees to participate in the voting process is by partnering with Civic Alliance to connect employees to volunteer opportunities. Finally, Nordstrom will provide its store, fulfillment center, distribution center, and call center employees discounted rides to the polls through Lyft.

Nordstrom is also introducing an exclusive collection of Nordstrom Made “Vote” apparel for men, women, and kids to celebrate voters’ rights. The styles include t-shirts and sweatshirts featuring “Vote” graphics priced from $19 to $60 and a portion of every Nordstrom Made “Vote” purchase will be donated to When We All Vote and the National Urban League.