by Stephen Garner

Launching in this month, Nordstrom Men will introduce New Concepts, a platform for customers to discover the latest and best products in menswear. Directed by Nordstrom’s VP of Men’s Fashion, Sam Lobban, New Concepts will feature physical and digital pop-up shops in partnership with some of the world’s most compelling brands.

New Concepts begins with Concept 001: Out Cold, a curated collection of 20 brands accross ski, snow, rain and technical gear dedicated to inclement weather. Out Cold will come to life with a digital shop on through March, and special installations in the New York Men’s Store and Seattle Flagship, through the month of January.

The merchandise offering will feature the most advanced ski and outdoor apparel from brands like Arc’teryx Veilance, KJUS and Snow Peak, the ultimate urban winter armor from Golden Bear and Mackintosh, technical footwear from Hoka One One and Salomon, and a range of outdoor gear from Hydro Flask and Leatherman.

With New Concepts, Lobban expands and elevates the men’s offering, providing Nordstrom Men’s customers access to a variety of international and limited distribution brands to discover.

Lobban joined Nordstrom in June 2018 at his current position to support men’s merchandising, marketing, content development, store environment, private label and the shopping experience as it relates to menswear.