Nordstrom men’s taps 1017 alyx 9sm for next ‘concept’ shop

by Stephen Garner

Nordstrom Men’s has teamed up with designer Matthew Williams and his brand 1017 ALYX 9SM for its next ‘Concept’ pop-up shop. The eight-week pop-up will celebrate the world of Williams and his designs that fuse subcultural references, tactical gear, utilitarian chic, and sleek tailoring.

The centerpiece of the concept features an exclusive 40-piece capsule collection from the brand, highlighting four core looks – leather, signature, technical, and formal.

Additional highlights from the pop-up include a leather car coat, Tyvek tactical vest, waterproof jacket with 3M details, signature chest rig, 3M logo printed city tees and hoodies, Nike essentials, underwear (including women’s styles) and a pre-release of the 1017 ALYX 9SM rollercoaster bracelet. Additional collaborations with Guidi and Stüssy will be introduced to the shop following the launch.

“Alyx is rooted in functionality and how it can be incorporated into peoples’ lives,” said Sam Lobban, VP of men’s fashion at Nordstrom. “A lot of times fashion is for fashion’s sake, promoting purely the aesthetic. Matthew balances the aesthetic with making forward-thinking menswear that guys will really want to wear.”

“Sam and I worked to create a collection we felt would really resonate with Nordstrom customers,” added Williams. “Our blood, sweat, and tears went into designing pieces we really care about. Every piece in the collection has a story and some of the materials took a year to research and develop. We don’t have any stores yet, and our Nordstrom pop-ups are a great example of what our assortment would look like in an Alyx store.”

The exclusive collection is available through November 3rd at Nordstrom.com/NewConcepts, Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom at The Grove in Los Angeles, Nordstrom Aventura Mall in Miami, Nordstrom South Coast Plaza in Costa Mesa, California, Nordstrom Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas and Nordstrom Pacific Centre in Vancouver, B.C.

This is the retailer’s sixth shop in an ongoing series of New Concepts @Nordstrom Men, following previous concepts with a multi-brand outdoor collection called Out Cold, Dior, Japanese publishing house printings.jp, outdoor retailer Patagonia and legendary L.A.-based streetwear shop Union.

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