Nordstrom men’s taps thom browne for next ‘new concepts’ pop-up shop

by Stephen Garner

Nordstrom Men’s has launched its latest New Concepts shop, this time with designer Thom Browne.

Dubbed “Concept 009: Thom Browne”, the new installation is a celebration of menswear in its many forms. Featuring more than thirty exclusive styles ranging from ready-to-wear, accessories, and lifestyle pieces priced from $80 to $1,790, the core offering explores the athletic aesthetics inherent to Thom Browne that can be worn together or as individual statement pieces.

“We have learned more about our menswear customer with each New Concept launch,” said Sam Lobban, Nordstrom VP of Designer RTW and New Concepts. “What we are excited to discover with Thom Browne is how the concept of “suiting” continues to evolve in the eyes of consumers.  We have seen so many iterations of it on the runway and now we’re bringing a concept that combines traditional as well as unconventional tailoring to our broader customer base.”

“I have to say, I feel like collaborations are getting a little overdone, and the only times I ever even entertain the idea of collaboration is if it’s something that’s really interesting to me—and I think, in turn, interesting to the customer,” added Browne. “So, for me, it stands out in that it really is not a traditional collaboration; it’s a collaboration at a level that is a lot more intellectual and not purely commercial. The approach to this collaboration is done well and intelligently. It really elevates the collections within Nordstrom stores.”

The exclusive collection will be available through May 3rd at Nordstrom.com/NewConcepts, Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom at The Grove in Los Angeles, Nordstrom Aventura Mall in Miami, Nordstrom South Coast Plaza in Costa Mesa, Calif., Nordstrom Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas and Nordstrom Pacific Centre in Vancouver, B.C.

One Reply to “NORDSTROM MEN’S TAPS THOM BROWNE FOR NEXT ‘NEW CONCEPTS’ POP-UP SHOP”

  1. Talk about markdowns. What is wrong with the Nordstom brothers and buyers?r They have truly forgotten who their customer is.

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