NORDSTROM NYC INTRODUCES NEW BALANCE @ THE CORNER
Nordstrom is inviting customers to step into a world where sport meets culture with the launch of New Balance @ The Corner, a limited-time pop-up shop that brings the ethos of New Balance to life through an immersive experience. This three-month-long installation marks the longest feature of a brand at The Corner, which is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC Flagship in a dedicated space on the corner of 57th and Broadway.
“We’re excited to connect our customers to the rich heritage of New Balance, while showcasing the vibrant culture of New York City through New Balance @ The Corner NYC,” says Olivia Kim, SVP of Creative at Nordstrom. “The collaboration celebrates craftsmanship and innovation through an experiential space for customers to explore exciting products and immersive experiences.”
Located in the heart of New York City, New Balance @ The Corner celebrates craftsmanship and innovation, connecting customers to the brand’s heritage and fearlessly independent spirit. The shop will debut with “Grey Days,” a month-long celebration of the brand’s signature color, featuring new and classic New Balance products along with activations that center on creativity, community, and movement.
The shop will transition to “Found In New York” for June and July, featuring activations that highlight New York, celebrating the sights, sounds, and culture that make an unforgettable city summer. June will feature “In Bloom,” a vibrant experience with Brooklyn-based artist CJ Hendry and Brooklyn Grange Farm. July will introduce the “Subway Series,” a tribute to the interconnectedness of the five boroughs through sport and culture, with a curated assortment of shoes and apparel that reflect community and design.
The Corner pop-up will feature monthly product drops across shoes, apparel, and accessories for women, men, and kids. Customers will also have access to limited edition collaborations and customization opportunities available only at Nordstrom NYC.
“As one of our longtime retailers, we’re honored to work alongside Nordstrom to bring an immersive pop-up to life at their NYC Flagship, The Corner,” said Tracy Knauer, Vice President of North America Marketing and DTC at New Balance. “The Corner will allow us to connect to our consumer authentically, bringing to life our unwavering commitment to quality and craft. We look forward to inviting consumers to The Corner to experience products and experiences that demonstrate New Balance at the intersection of sports and culture.”
New Balance @ The Corner will be open at Nordstrom NYC through August 3rd,
