NORDSTROM LOCAL EXPANDS INTO NEW YORK CITY

by Stephen Garner

Nordstrom continues its expansion in New York City by adding two more “Local” service hubs.

Nordstrom Local Upper East Side (1273 3rd Avenue between 73rd and 74th Street) opens on September 5th and Nordstrom Local West Village (13 7th Avenue between 11th and 12th Street) will open on September 27th. In addition to the Nordstrom Locals in New York City, there are three other locations in California: Melrose, Brentwood, and Downtown Los Angeles.

These neighborhood service hubs offer customers the opportunity to access more Nordstrom product and services in a location convenient to them. Customers can access services like online order pick-up, fast and easy returns, and alterations. Styling offerings including consultations, appointments and other services, as well as shoe, handbag, and small leather goods repair will also be available at these locations.

As part of Nordstrom’s commitment to giving back to local communities, the two new Nordstrom Local locations have partnered with Housing Works to be a drop-off donation destination for gently-used fashion.

In addition, the approximately 1,800 square foot family-friendly Upper East Side location offers regularly scheduled stroller cleanings through Tot Squad, and the 2,200 square foot West Village location will offer a rotating selection of products from Pop-In by Olivia Kim. Both hubs will serve as a community meeting location for networking and family-driven events.

“Nordstrom Local is about giving customers more access to brands and styles they love, to try on or take home in a fast and convenient way. We hope to make shopping easy by being closer to where our customers live and work,” said Jamie Nordstrom, president of Nordstrom stores. “Whether it is our Nordstrom Local locations on the Upper East Side and in the West Village, our new flagship opening in October, or our Nordstrom Rack locations across the city, we want to bring the added convenience of services such as online order pick-up, fast and easy returns, alterations, styling, and more as close to customers as possible.”

“We’ve learned a lot from our customers since opening our first Nordstrom Local on Melrose in Los Angeles in fall of 2017,” added Shea Jensen, senior vice president of customer experience. “Customers who visit a Nordstrom Local spend 2.5 times more and account for 30 percent of online order pick-up in Los Angeles. We’re excited to introduce Nordstrom Local to our customers in New York City as we serve them in our two newest locations.”