NPD: 51% Of Facebook And Instagram Users Bought Products While Scrolling

Brands are infiltrating platforms where consumers spend their time, and a recent study from NPD shows that it might be yielding results in the apparel category. A little over half (51%) of consumers surveyed said that the content found on their Facebook and Instagram feeds resulted in a purchase. Facebook (41%), Instagram (35%) and Pinterest (21%) ranked the highest in a list of online platforms where consumers discover and learn about products, according to the report, which was emailed to Retail Dive. Tik Tok was named by 15% of respondents. When it comes to converting advertisement and other content into actual purchases, secondhand apparel platforms reign supreme (53%). Meanwhile, only 22% said that Pinterest’s content resulted in a purchase — the lowest among the nine options listed. Read more at Retail Dive.