by Stephen Garner

The National Retail Federation has launched a television, print and digital ad campaign to educate Americans on the high consumer cost of the Border Adjustment Tax (BAT). The BAT is included in the House Republican leadership’s “Better Way” plan for tax reform. While NRF strongly supports tax reform, the “BAT is bad tax policy that would increase costs on everyday necessities like food, gas, clothing and prescription medicines for the average family by as much as $1,700 in the first year alone,” says the company.

The TV spot can be viewed on the campaign landing page,, and will air starting today on the Fox News Channel’s morning program, “FOX and Friends,” and during the NBC show “Saturday Night Live” this Saturday, March 4. The television ads will be supported with a digital and print campaign and will encourage consumers to contact their members of Congress to express opposition to the border adjustment tax.

“American consumers are being asked to foot the bill for a new $1 trillion tax giveaway for multinational companies, and this campaign will make sure those paying for it know it,” said David French, senior vice president for government relations for NRF. “We need tax reform that rewards entrepreneurs and allows businesses to grow and create good-paying jobs that lift working families up. The BAT does just the opposite, penalizing Americans by adding a tax on clothing, food, gas and other necessities while threatening the very industry that 42 million hardworking men and women rely upon for their livelihoods.”