by Stephen Garner

The Latin American fashion industry is growing exponentially and the co-founders of the Latin American Fashion Summit (LAFS), Estefanía Lacayo and Samantha Tams, are committed to taking it to the next level.

Through a virtual event to be held from June 1st to July 25th on leading wholesale platform NuORDER, the female Latinx duo will showcase the most outstanding talents of their region with a focus on sustainability. This cost-effective solution that NuORDER provides allows for their heavily curated list of brands, big and small, to expand into global fashion markets.

LAFS, at its core, aims to elevate and promote Latin fashion. Formed in 2018 as an annual summit to connect prominent industry members, the organization has grown to offer a multitude of vehicles to support its vibrant community of brands, retailers, stylists, and personalities, among other creatives. After witnessing first-hand the tremendous impact the global health crisis had on Latin brands, LAFS was eager to find a qualitative outlet for design-focused businesses to showcase their product to buyers, regardless of their ability to travel.

LAFS chose NuORDER after extensive market research, to provide this solution and continue the exponential growth that Latinx designers experienced prior to the pandemic.

From this, the 2021 LAFS Virtual Event with NuORDER was born: a curation of fifty emerging Latin brands that will exhibit their newest collections on a platform with more than 500.000 active buyers. From retail stores such as Net-a-Porter, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, Bergdorf Goodman among the world’s most established outlets.

Participating brands include Crisobela, Valentina Karnoubi, Azulu, Juan de Dios, Senda Nelly Rojas, Ana + María Store, and Alepel.

Women’s ready-to-wear, childrenswear, swim and resortwear, home, jewelry and accessories, and hats, bags and shoes, are categories of this event curated by LAFS hand in hand with Camila Straschnoy and Andy Faerman, retail experts and co-founders of the consulting agency Mate House.

The 8-week-long event is one of the main differentiators, providing buyers with the time to get to know participating brands deeply. Moreover, buyers from outside the platform who wish to visit and purchase from the brands, will be able to do so by registering for free with NuORDER. The proprietary, user-friendly experience presents the ideal opportunity for participants on both the buy and sell side of the equation.

LAFS is also making it a priority to generate exclusive content focused on sustainability for the platform by featuring exclusive stories by designers on the issue, from both social and environmental perspectives.

“For us, it is extremely important to collaborate with businesses that are aligned with our mission,” said Lacayo. “To be constantly innovating and giving real solutions to the Latin designers. In that sense, I believe this partnership is so great! LAFS gives the showroom a beautiful curation of what our region has to offer, and NuORDER has the best technology to reach the buyers and showcase these brands!”

“Latin American Fashion Summit and NuORDER are joining forces to highlight Latin American brands, championing them on the world stage,” added Tommy Fazio, fashion director at NuORDER. “NuORDER is the perfect partner to showcase and elevate these brands with otherwise limited opportunities for global recognition.”