by Stephen Garner

Camera Nazionale della Moda Italiana (CNMI) has teamed up with NuOrder to help showcase Italian emerging designers.

Starting from September 2020, NuOrder will power the emerging designers showcase, featuring exciting up and coming designers selected by the Italian fashion organization. For two seasons, these brands will have free access to the B2B-platform and have the chance to use NuOrder’s features such as digital catalogs, line sheets, 360-degree imagery, and Virtual Showroom to boost their wholesale business.

With this project, CNMI reconfirms its particular attention to the support and promotion of upcoming fashion brands, not only giving them international visibility but also offering them concrete solutions to increase their commercial presence. In keeping with this strategic approach, last year, for example, CNMI selected 13 Made in Italy brands, which had the chance to showcase and sell their collections at a traveling pop-up shop at Hyunday department stores across Korea.

“I really want to thank NuOrder for the incredible opportunity they are giving to real talents of the Made in Italy scene. Now, more than ever, I think it’s crucial for brands to have all the tools to be competitive on the international scene,” said Carlo Capasa, president of CNMI. “We are going through a pretty complicated, challenging moment for the fashion industry and knowing that a leading company like NuOrder is aware of the needs of the emerging designers is a very positive sign which makes me feel even more optimistic about the future of our Made In Italy industry and of Milan as a capital of fashion and luxury.”

“In such a challenging moment for the fashion industry, we are happy to team up with Camera Nazionale della Moda to develop this partnership aimed at supporting and promoting the business of emerging labels,” added Health Wells, co-founder and co-chief executive officer of NuOrder. “I think that this pandemic which has shaken the world has really shown us how technology is an essential force for constructive change and progress. Being at the forefront of innovation, we deeply feel the responsibility to share our achievements and offer our strong support to next generations of talents.”