by Stephen Garner

The Wynn Las Vegas has announced that luxury streetwear label Off-White will be opening up its first West Coast location at the esteemed hotel. Off-White founder and designer Virgil Abloh has also inked a deal with the resort for an official nightlife residency at the Wynn’s XS Nightclub and Encore Beach Club.

Abloh’s relationship with Wynn dates back to February 2017 when his first DJ gig at the resort took place at XS Nightclub. Although he returned several times to impress guests with his electro and classic house sounds since, only now has an official and exclusive residency been established that will see Abloh take the stage throughout 2019 at XS Nightclub and Encore Beach Club to deliver curated sets designed for each venue’s distinct vibe. His first performance will take place at XS Nightclub on June 29, with additional dates to be announced.

“Pushing the boundaries of where art, fashion and music collide has been a driving force behind our success, where every experience we present to guests first passes a litmus test for originality,” said Alex Cordova, Wynn nightlife managing partner. “We are honored to be working with such a visionary who appreciates the impact of artistry, and applies it to everything he does.”

In November 2018, Wynn Plaza, the resort’s new luxury shopping destination, became home to the multi-media sculpture Arrows and Flower Neon Sign, a nine-foot kinetic neon masterwork that Abloh created with contemporary artist Takashi Murakami. The sculpture is on permanent public display just steps away from what will be the first West Coast location of Abloh’s fashion label, set to open in July 2019.

Continuously named as one of the most coveted luxury brands in the world by The Lyst Index, the fashion industry’s definitive ranking of the hottest brands and products, Off-White has experienced aggressive global growth this past year. The new Wynn Plaza location will offer a wide range of the diverse and daring ready-to-wear and accessories that Abloh is known for, and once open, will join other fashion powerhouse cities where Off-White offers monobrand stores including Dubai, Macau, Beijing, Melbourne, Singapore, Shanghai, and more.

“Off-White is an iconic brand that embodies the modernity Wynn guests look for,” said Haim Chera, joint venture partner with Wynn in its Las Vegas retail. “It is an honor to work with Virgil in a multi-faceted relationship, who we regard as a humble genius fitting perfectly with our vision for Wynn and Wynn Plaza as the true meeting place for fashion, music, and art.”