by Stephen Garner
Old Navy
Getty Images

Old Navy is teaming up with Postmates to offer on-demand delivery for those who utilize the retailer’s buy online, pickup in-store capability.

This shopping service enables customers to purchase items on OldNavy.com and pick them up in stores, or with this added benefit, Postmates will deliver orders on-demand. Old Navy customers nationwide in the 4,000+ cities that Postmates operates can now save precious time by avoiding the holiday shopping crowds.

And, from December 21st through December 23rd, the retailer is offering free delivery from Old Navy stores for customers using buy online, pickup in-store. Postmates Unlimited members can enjoy free delivery all season long.

“We’re always looking for ways to create an incredible shopping experience for our customers regardless of where, when and how they choose to shop with us,” said Jamie Gersch, Old Navy Global CMO. “Last year, we launched buy online, pickup in-store, offering customers the option to pick up an online order in their local store within two hours. Partnering with Postmates to provide same-day, on-demand delivery creates an even deeper convenience proposition during the bustling holiday shopping season.”

“The term ‘Postmate It’ has become synonymous with on-demand delivery and that includes clothing orders which have grown 60% year-over-year on Postmates,” added Eric Edge, SVP of marketing and communications at Postmates. “This partnership with Old Navy showcases the power of two important brands collaborating to meet the demand of consumers and evolve the way we shop.”

Also this month, Postmates will launch its annual #BetterThanSanta program, a social media movement that encourages the spirit of giving and helps grant holiday wishes submitted through Twitter.