One Of Facebook Messenger’s First Retail Partners Has Ditched It As A Notification Tool

by MR Magazine Staff

When Facebook Messenger launched business use cases for the service in 2015, online retailer Everlane was one of its two launch partners. But today, Everlane emailed customers to let them know that it is discontinuing using the messaging platform as a notification tool. “It was a good couple of years, but we’ve decided to stick with what we do best — email,” the note read. Spokespeople for both companies declined to comment. Everlane had essentially used Messenger as an alternative to email, sending messages with order confirmations and shipping updates to customers who opted into the communication method. (From personal experience, I think it worked really smoothly.) It also allowed customers to send questions to customer service reps via Facebook messages. That last use case is still live. Read more at Recode.