One Year On: Westfield Bespoke, The Retail Tech Space Piloted In San Francisco, Is Winning
100,000: that’s the number of additional customers Westfield Bespoke is estimated to have brought in to the Westfield San Francisco Centre since it opened last year. In the grand scheme of the millions of shoppers who visit the mall annually otherwise, that’s may not seem too much – but this was initially a mere experiment by the company. Bespoke is a community based on those exploring how shopping evolves at the hands of technology. Situated on the fourth floor of the center, it offers a trifecta of co-working space for retail tech start-ups, event space for numerous partners to use, and demo space to make testing of retail formats and new tech all the more possible with real world consumers. It not only helps brings in extra traffic, therefore, but more importantly enables the company to better understand the technologies its retailers needs to be aware of in the future. Indeed the Westfield Corporation has shifted from landlord to broad retail partner. It now goes above and beyond offering tenancy agreements, to helping shape more successful commercial businesses with those it houses in its malls worldwide. Read more at Forbes.
