ONES TO WATCH: KINROSS CASHMERE
Relaunching this January at The Tents at Project in New York with a whole new look is Kinross Cashmere’s updated men’s line. Indeed, the collection has been completely overhauled, largely to the credit of designer Christian Arkins, who joined the Kinross design team in the early summer of 2016.
The focus of the new men’s line (which will retail between $140 and $750) will be to create a broader range of modern fashion silhouettes while also incorporating the brand’s Scottish roots. (The brand will also debut a new marketing campaign for fall 2017 that will reflect this new aesthetic.)
“Knowing that men’s taste levels have evolved, largely due to the access to fast fashion, we are looking to elevate our line to a more refined and modern design,” says Arkins. “We are adding interesting textures to our knits while applying new techniques and yarns to achieve a more high-fashion product. You should also expect to see a new slightly tailored silhouette throughout the line.”
Also on tap are new knitwear styles (which include fabulous knit blazers and shawl cardigans) as well as new yarns for the brand, like Merino wool and cotton/cashmere blends. Kinross has also added made in the USA shirts, utilizing Italian and Portuguese fabrics, which will pair well with the knitwear Kinross will be unveiling. Made in Italy cashmere ties as well as American-made cashmere ties and scarves will round out the new offering.
