ONES TO WATCH: LUDA

Luda
by Stephen Garner

LudaIf you’re seeking a new easy-to-wear contemporary collection to add to your mix, then look no further than Luda. Founded by designer Luda Khanlari, this up-and-coming collection takes its inspiration from vintage items that Khanlari has collected over the years at the famous flea markets in Los Angeles.

“My collection walks a fine line between both conceptual and commercial clothing,” says Khanlari. “There are some unorthodox designs that pique the curiosity of those who want to dress slightly differently.”

Expect to find jersey and terry knit pieces that retail between $135 and $185, and shirting that retails between $245 and $295. But the standout category for the brand is its denim. The slightly dropped crotch and ease of the leg make these jeans effortlessly cool.

Currently, the collection is available on the designer’s website; but the line will be sold shortly at American Rag in Los Angeles, Rand + Statler in San Francisco, Bodega in Boston and Xhibition in Cleveland, among other stores.

So what’s next for Luda? “For the spring 2018 collection, we’ll be carrying over the Italian mesh fabric and mixing it with a lighter-weight jersey to make tees and tanks that will be perfect for warmer weather and by the pool,” adds Khanlari. “We’re designing some custom patterned patchwork fabric to create shorts and pants that will evoke a South American beach feel. And we will also be offering a transitional nylon and cotton sports knit for lightweight overshirts. I’m really excited to see our growth going into next season.”