ONES TO WATCH: SWEAT TAILOR

Sweat Tailor
by Stephen Garner

Ones-to-Watch-Sweat-Tailor

Sweat TailorSweat TailorSweat TailorSweat Tailor
Everything that one-year-old brand Sweat Tailor produces has to pass the test of comfort, fashion, and versatility. That may explain the growing success of this made-in-Los Angeles brand, which was founded by David Kranz and Adam Bolden with the mission to produce the perfect pant. Not only have they created one that combines the sizing and fit of a tailored pant or jean with the comfort of sweatpants, but Sweat Tailor has since expanded its offerings to include chinos, shorts, polos, sweatshirts, henleys and T-shirts (Retails $44 to $119).

“Every time we do a trunk show the sales go through the roof because our customers can try the product on, which was one of the obstacles we met with launching initially online,” says Bolden. “But our referral business has been awesome and our wholesale account base is growing. Guys have been responding well.”

The brand’s number one seller is still its breakthrough five-pocket pant. “Our fivepocket is made from custom-engineered cotton spandex fabric blended into our secret recipe,” adds Bolden. “We currently stock it in five colorways and it remains our bread-and-butter.”

So what’s next for Sweat Tailor? “We will be joining the MRket show’s new MOVE section this July,” says Kranz. “We’re excited to be in the presence of other active and active-friendly sportswear brands. Adam and I are also working on launching pop-ups around the country this fall in L.A., San Francisco, NYC and possibly Chicago.”