ONES TO WATCH: SWEAT TAILOR
“Every time we do a trunk show the sales go through the roof because our customers can try the product on, which was one of the obstacles we met with launching initially online,” says Bolden. “But our referral business has been awesome and our wholesale account base is growing. Guys have been responding well.”
The brand’s number one seller is still its breakthrough five-pocket pant. “Our fivepocket is made from custom-engineered cotton spandex fabric blended into our secret recipe,” adds Bolden. “We currently stock it in five colorways and it remains our bread-and-butter.”
So what’s next for Sweat Tailor? “We will be joining the MRket show’s new MOVE section this July,” says Kranz. “We’re excited to be in the presence of other active and active-friendly sportswear brands. Adam and I are also working on launching pop-ups around the country this fall in L.A., San Francisco, NYC and possibly Chicago.”