Menswear brand Original Penguin by Munsingwear has launched its global “PRIDE!” Capsule to celebrate and elevate the LGBTQ+ community’s expression of freedom, love, and originality.
This capsule offers a collection inclusive of polos, tanks, tees, wovens, and swim trunks. Its design inspiration draws from the iconic rainbow flag and expresses this through novelty detailing including taping, striping and color blocking.
Original Penguin partnered with two notable illustrators, Paul Tuller and Peen, from the LGBTQ+ community. Each artist designed original artwork for the t-shirts. “We are proud to create a collection that represents unity and supports the LGBTQ+ community and reflects our corporate social responsibility,” said Oscar Feldenkreis, president and CEO of Perry Ellis International, the parent company of Original Penguin.
And, to further fully showcase the fun and bright colors of the capsule, the brand partnered with New York-based comedian Matteo Lane to produce a humorous socially driven digital campaign.
As another core element of the campaign, Original Penguin is partnering with the global non-profit group All Out, an organization rooted in changing policy in countries around the world so that no person has to sacrifice their family or freedom, safety or dignity because of who they are or who they love. The menswear brand will be making a charitable donation to All Out to help them in this global quest.
The Original Penguin Pride capsule is now available for purchase at Original Penguin stores and originalpenguin.com, as well as select retail partners both domestically and internationally.