Original penguin partners with artist vic garcia

by Stephen Garner

Original Penguin has teamed up with first-generation Cuban-American Vic Garcia on a collection launching during Art Basel this week.

For this collection, Garcia created exclusive designs and artwork around the Original Penguin mascot, Pete. The t-shirts lightheartedly nod and acknowledge inclusivity through the range of characters designed by Garcia.

“This collaboration developed from a true connection between my art and a brand that has inspired me since childhood,” said Garcia. “Our bond grew from an undeniable chemistry between the Original Penguin icon and #VGAWorld studio friends. Integrating the two is a powerful way to spread good vibes and good energy into a new space, and what better platform to do this than Art Basel.”

“An Original Penguin has always represented an unparalleled sense of authenticity, accessibility, and originality,” added Oscar Feldenkreis, CEO of Perry Ellis International. “Vic’s approach to art clearly aligns in the way Original Penguin speaks to its customer base. As Original Penguin is rooted in Miami with a flagship store on Lincoln Road in Miami Beach, partnering with a local Miami artist on this project to debut during Art Basel, seemed natural.”

Furthering the collab, Original Penguin partnered with The Sagamore Hotel in the historic Miami Beach Art Deco District to enlist Garcia to create a mural showcasing his witty and fun designs that are exclusive to the partnership. “The Sagamore Hotel is happy to provide a platform to longstanding Miami residents Original Penguin and Vic Garcia to showcase their work during Art Basel and help kick-off our Sagamore Walls program,” said Ronit Neuman, The Sagamore Hotel owner. “Their creativity lends itself seamlessly to the artistic community in South Florida and our space in Miami Beach’s Art Deco District.”

The mural will be visible during Art Basel at The Sagamore Hotel, located at 1671 Collins Avenue in Miami Beach. The two t-shirts retail at $45 and will be available for purchase at the Original Penguin Store on Lincoln Road in Miami, VGA Studios, and OriginalPenguin.com.

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