Emerald Expositions, parent company to trade shows such as Outdoor Retailer and NY Now, has announced the acquisition of the SIA Snow Show from snow sports industry association SnowSports Industries America (SIA). Specific terms of the deal were not disclosed.
Under the new ownership of Emerald Expositions, the January 2018 SIA Snow Show will merge with Outdoor Retailer to become the Outdoor Retailer + Snow Show endorsed and sponsored by SnowSports Industries America and Outdoor Industry Association (OIA). SIA will remain an active partner in support of the event. OIA will be the co-title sponsor of all Outdoor Retailer winter shows and the title sponsor of Outdoor Retailer summer shows.
“This is an incredible opportunity for our members and the industry as a whole,” said Nick Sargent, president of SIA. “For quite some time, the industry has asked to merge the shows. A consolidated trade show not only helps reduce the stress on our industry, but also provides a platform that offers more impact for our members to do business, while delivering a greater ROI. SIA is excited by the opportunities ahead and looks forward to reinvesting into the creation of new and expanded programs and tools to help our members, and the industry as a whole, thrive.”
“By merging these two January shows, we will bring the outdoor and snow sports industries together under one roof, creating an optimal and authentic forum for exhibitors and retailers alike,” added Marisa Nicholson, vice president of the Sports Group for Emerald Expositions and Outdoor Retailer Show Director. “This acquisition gives us the opportunity to better serve the business imperatives of the winter sports brands, reps and retailers. We look forward to the positive impact this collaboration will have on the industry.”
It’s anticipated that the first combined Outdoor Retailer + Snow Show trade show will stage January 2018 in Denver, Colorado.