Fashion boutique South Moon Under is being acquired by Ames Watson, a private investment firm that acquired hat specialist Lids from Genesco in 2019. Terms of the deal were not disclosed. Annapolis, Maryland-based SMU currently has 30 stores spanning from Connecticut to Florida. In a press release, Ames Watson indicated it plans to expand the retailer. “We see a tremendous opportunity to grow a brand with high recognition into a national store with a local approach,” Lawrence Berger, co-founder and partner with Ames Watson, said in the release. Read more at Retail Dive.