PACSUN DEBUTS EXPERIENTIAL ACTIVATIONS AND COLLECTIONS FOR COACHELLA

Pacsun is preparing for festival season with a three-day roadside stand activation and a sponsorship at Neon Carnival, one of the most exclusive after-hours events at Coachella.

Pacsun’s Roadside Stand will serve as a destination for festival-goers, with a curated experience that features exclusive merchandise, interactive moments, and brand collaborations. The stand, located at 59511 US HWY 111, in Palm Springs, Ca., will be open April 10, 11, and 12. A dedicated billboard in the Cabazon area will set the stage, making sure Pacsun is top of mind before fans even reach the festival grounds. Pacsun will also be a fashion sponsor of the iconic Neon Carnival, an invite-only event known for its celebrity presence and electric atmosphere.

Festival dressing has become a defining element of Pacsun’s seasonal offerings, with this year’s collections capturing the moment with an emphasis on self-expression and versatility. For men, baggy denim, relaxed-fit cargo pants, and textured bottoms set the foundation, while accessories like trucker hats, square-frame sunglasses, layered jewelry, and statement footwear complete the look. Music-inspired graphics and exclusive band tees continue to be a signature, reinforcing the connection between fashion and sound. On the women’s side, high-rise festival shorts, micro denim, and extreme jorts make a statement, paired with flowy moto-boho tops, crochet layers, and swimwear reimagined as streetwear.