PACSUN DEBUTS NEW DENIM CAMPAIGN FEATURING LUKA SABBAT
PacSun has launched its new denim campaign with model and Grown-ish star Luka Sabbat. This is Sabbat’s second campaign with the California lifestyle retail and e-commerce brand.
The campaign was shot around iconic spaces within the international denim trend capital Tokyo, Japan. Sabbat, alongside other model and influencers in the campaign, bring together the two denim capitals around the world, Los Angeles and Tokyo.
“The style here [in Japan] is so perfect,” said Sabbat. “Even the people that don’t know about clothing and style understand proportion which is why everyone in Japan has the best style. My style is based on how I feel. I’m not going to tell you to wear something because it’s so subjective because it’s fashion. It’s almost like you’re not going to tell a musician how to make music, right?”
The fall 2019 collection amplifies PacSun men and women’s new denim fits, wash and fabrics just in time for the back to school season. The full denim campaign is set to launch in June 2019.