PACSUN TO LAUNCH FEAR OF GOD COLLABORATION

by Stephen Garner

California-based specialty retailer PacSun will release its newest menswear label, F.O.G., in collaboration with luxury streetwear brand Fear of God creator and designer Jerry Lorenzo, December 11 in stores and online at pacsun.com. Launching exclusively for the retailer, the collection represents a more accessible offering from Lorenzo that draws inspiration from his high-end label and distinctive styling.

The initial F.O.G. delivery includes a total of 10 pieces, offering a wide range of apparel that will retail from $40 to $100, with outerwear priced at $300. Signature pieces include a distinctive raglan-cut bomber, an oversized military parka, a quilted brushed flannel shirt and a stacked-fit fleece pant. Products feature washed down, authentically lived-in fabrics with attention to detail in construction and silhouette including Lorenzo’s signature long hemlines, unique zipper details, raw hems and edges.

“When PacSun approached me about creating this new collection for their stores, I knew it was the right time and the right partnership,” said Lorenzo. “I felt like we could work together to leverage PacSun’s resources and manufacturing expertise to make a collection that reflected my design perspective and quality, while still at a great price. In the end, I feel like we’ve created something more than a diffusion line of Fear of God, but rather a totally new brand for a youthful audience that is appropriate and accessible.”

The release of F.O.G. Collection One marks the first of many deliveries for PacSun, as F.O.G. is an on-going partnership between Lorenzo and the company planned for multiple seasons.

“We have been admirers of Fear of God since Jerry launched his first collection and believe that he brings a truly distinctive voice to streetwear and fashion,” said PacSun CEO Gary Schoenfeld. “We are proud to be partnering with Jerry in expanding his design reach by creating this more accessible new F.O.G. label that reflects Jerry’s on-going commitment to high-quality fabrication, thoughtful detailing and purposeful silhouettes.”