Pair of Thieves has launched Thieves Gold exclusively at Los Angeles-based experiential retailer Fred Segal’s flagship location on Sunset Boulevard in West Hollywood, CA.
Thieves Gold is the new brand from the underwear and sock company, focused on artistically driven design mixed with luxurious product ingredients. The detail-obsessed line consists of cashmere, merino, and combed cotton/nylon/lycra socks; undies constructed from merino wool, tencel, polyamide/spandex, and a hydrophobic silicone wash; as well as tencel/spandex and cotton/modal undershirts. Thieves Gold marks the culmination of almost a decade of research, sampling, and product testing.
“As I get older, I realize that the products I love most are the ones that have a unique story behind them. And as the world gets faster, we also appreciate slowing things down a bit. We created Thieves Gold to celebrate the slow, the details, the story,” said Cash Warren, co-founder of Pair of Thieves. “For three kids from L.A., Fred Segal has always been a place of discovery, where you are given the time to connect with hand-curated collections. And here we are, pre-launching Thieves Gold in this iconic location… it’s a dream come true.”
“Fred Segal has been shorthand for laid back luxury, Los Angeles for over 50 years,” added Brian Nyilas, vice president men’s merchandising at Fred Segal. “Thieves Gold and the Pair of Thieves team behind it share in that exact ethos and we are excited to be their exclusive launch partner at Fred Segal Sunset.”
To celebrate the debut of the collection with Fred Segal, Thieves Gold is transforming the Sunset facing window and the pop-up space inside the store to offer an exclusive consumer experience. An “Everyday Gold” consumer experience is now on display through June 30, 2019.