PARKE & RONEN TEAMS UP WITH ROAM ON LUGGAGE CAPSULE
Contemporary menswear brand Parke & Ronen has teamed up with Roam, the first completely customizable luggage brand, on a special getaway-inspired spring collection.
Designed with a “fun in the sun” theme in mind, the six-piece limited edition luggage capsule collection will introduce brand new prints and styles inspired by Parke & Ronen’s signature bold style.
“Mass-produced products have lost their appeal to modern consumers, who increasingly look for opportunities for self-expression in everything they do,” said Larry Lein, co-founder and CEO of Roam. “With Roam, we’re filling the gap in the market by giving people the power to engage in the design process and create luggage suited to their personality and lifestyle.”
“When we heard about Roam it was so refreshing to find such a high-quality product that was also fun and energetic,” added Parke Lutter, co-designer of Parke & Ronen. “They embody something out of the ordinary and festive for your travels, yet still chic. The customizable component of the brand is so great, and because color is such a big part of the essence of our designs, the opportunity seemed too fun to pass up. It’s fun for us as designers and also for our customers!”
Created by two longtime Tumi execs, who are also retail and manufacturing entrepreneurs, Roam is the first direct-to-consumer, fully customizable luggage brand. Prices start at $450 for a traditional carry-on and go up to $550 for a large check-in case.
The limited-edition capsule collection is now available and will be made-to-order in Roam’s California factory.