Patagonia 100 Percent For The Planet
by Stephen Garner

Patagonia 100 Percent For The PlanetThis year outdoor brand Patagonia will donate 100 percent of global Black Friday sales in its stores and online to grassroots organizations working in local communities to protect the planet’s air, water and soil for future generations.

The company will also provide information in its stores and online about how to get in touch with these groups and easily be active in your own communities — on Black Friday and every day.

“For decades, Patagonia has demonstrated that caring for our planet is not in conflict with running a successful business,” said Rose Marcario, president and CEO of Patagonia, in a statement. “We are always looking for ways to further reduce our manufacturing footprint, including our company’s reliance on fossil fuels. We also fund grassroots environmental organizations by giving away 1 percent of our sales. To date that amount totals $74 million. But during a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them.”

Marcario added: “At Patagonia, we will grow and deepen our resolve to protect what we love. We will fight harder and smarter, and use every means at our disposal to prevail for the sake of the country, the planet and the wild places and creatures that need our voice. We are here and we’ll keep fighting. 100 percent on Black Friday, 1 percent every day. #LoveOurPlanet.”