Paul Andrew Is Making Salvatore Ferragamo Cool Again

by MR Magazine Staff

It’s the week before his first runway show as the creative director of women’s collections at Salvatore Ferragamo, and Paul Andrew is sitting calmly in the brightly lit showroom of the Florentine company’s headquarters in Milan, overseeing the casting. When he finds a model he likes, he asks his stylist, Jodie Barnes, to “throw a poncho on her” so he can see how she moves. There is an array to choose from, both long and mid-length, made in the softest suede or in heavy cotton canvas lined with wild printed silks. The chosen few stomp in them, their hemlines swishing in tune to Paula Abdul’s “Forever Your Girl,” part of a playlist Andrew put together of the most uncool hits of the ’80s. With apple cheeks and boyish good looks that give him the appearance of someone a decade younger, Andrew, 39, picks at his poached salmon salad as he and Barnes back-and-forth about the collection’s ideal woman. “She’s someone who’s been up all night partying,” Barnes says, “and now she’s got to get up and feed the pigs. But, you know, on the estate.” Read more at W Magazine.