Paul stuart launches made to order footwear

by Stephen Garner

Widely known for its tailored clothing and sportswear collections for men and women, Paul Stuart will now offer a complete head to toe experience with the launch of its made to order footwear program for men this spring.

The bespoke footwear collection will consist of 7 to 10 silhouettes of loafers, oxfords, and monk straps that can be customized using a wide variety of calf leathers and suedes from Italy. These styles will also be available in an extended range of widths and sizes for hard to fit customers.

Consumers will be able to monogram these shoes with their own initials and select from three sole options: leather, ½ rubber, and full rubber. Delivery time is 6 to 8 weeks and retail prices will range from $1,000 to $1,300 depending on size and material.

“This new made to order collection satisfies a niche that no one else in the luxury menswear category offers,” said Paulette Garafalo, CEO of Paul Stuart. “We know that younger consumers are looking for a way to customize their sartorial choices in order to reflect their personal style. In keeping with the luxury heritage of Paul Stuart, this accomplishes that in a modern and sophisticated way.”

“Made to order is in the brand’s DNA,” added Javier Suarez, creative director of footwear at Paul Stuart. “The highlight of this collection is how it completes the shoe wardrobe of the Paul Stuart customer who already appreciates made to order tailored clothing. Sneakers will always be a part of a man’s footwear wardrobe, but a custom-designed shoe that fits like a glove is what Paul Stuart is all about.”