Paul stuart opens separate customlab shop in soho

by Stephen Garner

For the first time in 80 years, Paul Stuart has opened a second store in New York City.

Located 505 Broome Street in SoHo, the retailer has opened a dedicated storefront for its customLAB made-to-order suiting, shirts, and ties.

The new 846 square-foot store will feature the customLAB program, along with new Paul Stuart footwear, scarves, and hats. 

“We strongly believe that the trend in men’s apparel is individuality, diversity, and uniqueness and we wanted to provide a platform for customers to make their own apparel that matches their aesthetic and personality,” Paulette Garafalo, CEO of Paul Stuart tells MR. “Our customLAB business has been strong since we launched in 2019. Our customer looks to us to provide them with the finest for their apparel and footwear. With this new boutique in SoHo, we are giving our customers the opportunity to express their individual style with the finest materials and our experienced tailoring capabilities. This is exactly what they have asked for.”

Garafalo notes that the retailer’s Madison Avenue flagship will keep its dedicated customLAB space, as well as its Chicago and DC stores, for a total of three shop-shops and one dedicated storefront. She also hints that there will be more to come.

“We are very excited about the future for customLAB and are actively looking for new retail opportunities in the New York tri-state area with plans to open three to six additional stores over the next two to three years,” Garafalo says “At the same time, we are expanding our shoe collections and adding new styles at a range of price points (starting at $395) in order to provide a fully complimentary wardrobe selection for this customer base.”

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