Iconic New York City retailer Paul Stuart has rolled out a new customization experience for clients who desire a more opening price point before diving into its more premium product.
For over 80 years, the company has been known around the world for its exceptional tailoring and luxurious materials. Now, that same obsession with fine fit and style is available to men without the typical wait time or price tag.
The customLAB provides an entirely new experience for men who appreciate good design and superb quality in their clothing choices. Fabrics include wool, linen, and silk in varying weights sourced from English and Italian mills including Loro Piana, Solbiati and Vitale Barberis. The customLAB collection has its own shop in the retailer’s New York City Madison Avenue flagship store, and will eventually expand to its Chicago and D.C. stores.
The only company in New York with more than 20 tailors on-site, each
“I like to call our style ‘American Sartorial’ which means a little bit of Savile Row, a dash of Old Hollywood, and a certain New York assertiveness for the guy who is the best-dressed man wherever he goes,” adds Ralph Auriemma, creative director at Paul Stuart. “The new