PEACOCK DEBUTS ‘THE TRAITORS’ INSPIRED WINDOW DISPLAYS AT SAKS FIFTH AVENUE’S NEW YORK FLAGSHIP

In honor of the Emmy® award winning series The Traitors returning for its third season, Peacock and Saks Fifth Avenue have collaborated on custom window displays, as well as a digital campaign offering customers the opportunity to discover a curated assortment of fashion inspired by the style seen on the show.

Set against handmade paper recreations of The Traitors iconic Scottish set, the custom window displays feature outstanding fashion inspired by the renowned work of esteemed celebrity stylist, Sam Spector. Spector, who works with some of Hollywood’s leading men on their looks for red carpets, press, television and more, collaborated closely with The Traitors U.S. host, Alan Cumming, to create the iconic looks worn on the show, including Cumming’s famous ensembles.  

“Each week, I have the privilege of pushing the boundaries of fashion beyond my wildest imagination and sharing it with the world,” said Sam Spector. “Coupled with Alan’s brilliance and love for fashion inspired by his native Scotland, his iconic looks have become part of the pop culture narrative. Watching The Traitors fans and fashion lovers recreate “what Alan wore” every week on social media has been the ultimate compliment!”

This partnership will give fans an opportunity to shop from a curated selection of fashion from Saks Fifth Avenue, which is inspired by Alan Cumming’s memorable, eye-catching looks worn on this season of the show. Fans can also get a behind-the-scenes look into Spector’s styling process by reading an exclusive interview on Saks.com, with additional content of this season’s cast featured on Saks’ social media channels. The window installation is now available at Saks Fifth Avenue’s New York flagship for two weeks.  

In 2024, The Traitors’won an Emmy ® for Outstanding Reality Competition and Alan Cumming won for Outstanding Host for a Reality Competition Program. New episodes of The Traitors are available to stream every Thursday at 9p.m. ET / 6p.m. PT on Peacock.