Get ready, Player One, you’re about to invade the Metaverse, but with a lot more style.
Perry Ellis America kicked off the first-ever Metaverse Fashion Week this morning at 10:00 am in collaboration with Kinestry and hosted on Decentraland. During this innovative fashion experience, the brand presented digital wearables from its SS22 collection through both a virtual catwalk show and a digital shopping activation.
The designs, which guests can use to dress their virtual avatars on the Decentraland platform, will be accessible through a digital Perry Ellis America marketplace. As part of the brand’s ongoing approach to merge real-world design with virtual innovation, the styles correspond to physical products that are available for purchase on perryellis.com.
The show can be viewed at https://mvfw.org, but be prepared: You’ll have to create an avatar (if you haven’t already), and virtually enter the Metaverse.