Perry ellis celebrates launch of new unisex fragrance

by Stephen Garner

On Thursday night, Perry Ellis creative director Michael Maccari hosted an intimate cocktail reception and dinner to celebrate the launch of the brand’s new unisex fragrance at The Leroy House in New York City.

The new fragrance, called “America”, is part of Perry Ellis’ ’90s archive capsule collection of the same name and is the first new scent from the sub-label to debut in over 20 years. As with the capsule, the fragrance is an homage to the original sub-label that debuted in 1984, where they’ve recreated iconic pieces inspired by the bold logos and vibrant colors of the ’90s.

When experienced, the fragrance opens with notes of bergamot, pineapple, and white pepper that moves into a combination of lavender, rose, and myrrh. The scent finishes with notes of patchouli, birch, and amber.

“It was important for us to develop a fragrance for the Perry Ellis America collection from the beginning because the sentiment of the original collection is incredibly layered and evoking for so many,” said Maccari. “The original era of Perry Ellis America was much more than just an aesthetic or a look, so we knew we wanted to create a scent that captured its essence and attitude.”

The new fragrance, which retails for $75 for a 3.4 fl. oz. bottle, is now available globally.