PERRY ELLIS INKS EYEWEAR DEAL FOR RAFAELLA BRAND
Perry Ellis International, Inc. has entered into a license agreement with i-deal Optics Holding, Inc. granting rights to design and distribute ophthalmic eyewear, sunglasses and readers under the Rafaella brand in the United States, Canada and Mexico. The new line will be distributed in optical retail stores and other accounts with a product launch scheduled for spring 2018.
“We look forward to our partnership with i-deal Optics and to bringing to our loyal consumers eyewear that captures the spirit and femininity of the Rafaella woman,” said George Feldenkreis, executive chairman of Perry Ellis International. “We are delighted to extend the global reach of this iconic brand.”
“The Rafaella brand aligns perfectly with our strategy and desire to partner with a brand that combines fashion and comfort with a strong value proposition,” added Michael Feldman, president of i-deal Optics. “Rafaella’s use of color, embellishment and pattern transfer seamlessly to the optical category and fills a white space opportunity to offer the consumer stylish frames to complement her personal look.”
Rafaella is the brand women rely on for fashion that fits and flatters her shape, her sense of style, her life. Since 1982 the brand has managed to successfully dispel the one-size or “one-shape” fits all mindset by offering innovation in fit technique and fashion that is figure-flattering for a wide variety of body types and sizes.
