Perry Ellis International Licenses Farah Brand in Australia, New Zealand

by Harry Sheff


Perry Ellis International (PEI) has licensed South Pacific Apparel, Ltd. to produce men’s sportswear under the Farah brand in the Australian and New Zealand markets. Polos, T-shirts, casual shirts denim and pants will launch in those markets for spring 2016.

PEI CEO George Feldenkreis commented, “Our company looks forward to working closely with South Pacific Apparel with targeted marketing and social media campaigns as we execute our strategy to extend the reach of our global brands across product categories, distribution channels and geographies to drive further growth and profitability.”

“We are genuinely excited to be able to bring the hugely successful Farah vintage label to our shores direct from the U.K. and be part of its incredible heritage and phenomenal growth story,” added South Pacific Apparel chief Andy Williams.

PEI signed another license deal for Farah in March, covering part of Europe.
Farah, founded by Lebanese immigrant Mansour Farah in El Paso, Texas more than 90 years ago, was acquired by PEI about ten years ago. The brand was best known for its trousers and had a cult following in the U.K. among British mods.