by Brian Lipton

Perry Ellis International has announced new consumer and charity rewards as it continues to celebrate its 50th anniversary.

The apparel company is sponsoring a contest through January 20 in which one lucky entrant will win a Valentine’s trip to Miami, including airfare and hotel accommodations for two, a new wardrobe from Perry Ellis International’s signature fashion brands, and a glamorous photo-shoot at its Miami studio featuring a fashion makeover by an expert stylist (all valued at $4,950). Entries will be accepted at Perry Ellis stores or online at

Additionally, customers who register by December 31, 2017 will automatically be upgraded to Gold Level status on the new Customer Rewards Loyalty Program. The revamped program offers point sharing accumulated across five brands: Perry Ellis (Perry Perks), Original Penguin (Original Rewards), Cubavera (Good Life Rewards), Laundry by Shelli Segal (Laundry VIP) and Peony & Me (The Luxe List).

Finally, as part of its 50th anniversary awareness campaign, Perry Ellis will match every customer donation, up to $50,000, and will donate clothing to 50 needy families through United Way’s Operation Helping Hands.

“Our 50th anniversary is all about giving back to our customers and to the communities who contribute to the success of our fifty-year legacy,” said Oscar Feldenkreis, the CEO and President of Perry Ellis International. “We chose to honor this important milestone by rewarding our loyal customers and demonstrating, in the spirit of the holidays, our commitment to helping those who are among the most in need during this special time.”