nike swim
by Stephen Garner

nike swimPerry Ellis International, Inc. has entered into a Nike Swim distribution agreement in Latin America with R1 Sports Ltda in Brazil, Uldin SA in Argentina, Uruguay and Paraguay, and Superdeporte Plus Peru S.A.C in Peru, Bolivia and Ecuador.

The offering of swim apparel and swim accessories is launching now with sporting goods retailers, department stores and swim specialty shops as well as select e-commerce channels.

“We are confident R1 Sports Ltda, Uldin SA and Superdeporte will be terrific partners to bring Nike Swim to consumers passionate about performance and the sport of swim throughout South America as we continue our strategy of extending Nike Swim’s global reach,” said Oscar Feldenkreis, chief executive officer and president of Perry Ellis International.

Ricardo Badari, Managing Director and Owner of R1 Sports Ltda commented, “Nike Swim is a welcome addition to the R1 Sports family. With strong collaboration on strategy, design and distribution, we believe Nike Swim will meet the demand of consumers in Brazil and secure the leadership position the brand deserves.”