Persol plants roots in new york

by Stephen Garner

Persol has open the doors to its first-ever New York City flagship store.

Following the opening of stores on Rodeo Drive in Los Angeles and in the Brera district of Milan, the Italian eyewear brand opens at 253 Elizabeth Street in the heart of Nolita.

The store aims to represent a contemporary expression of Persol’s history of authentic design and quality, exhibiting the latest styles among iconic designs.

A limited-edition model will be engraved with Nolita on the inside temple and sold exclusively at the New York City store. Customization and engraving, as well as optician and prescription services, will be available.

Additionally, customers will be able to create original color combinations of Persol’s five top-selling models, while frames will also be customized with an engraving of the wearer’s initials on the iconic Persol arrow on all models.