by Stephen Garner

Marking its third permanent store in the state of Florida, American apparel brand Peter Millar has opened a new shop at the Ocean Reef Club in Key Largo. 

Located at 2 Fishing Village Drive, the store is situated beside the marina and among the Fishing Village. It features curated selections from Peter Millar’s Crown, Seaside, and Peter Millar Collection offerings.

“We’re proud to be a part of the community at one of the Florida Keys’ premier destinations for golf, leisure, and coastal adventures,” said Scott Ruerup, president at Peter Millar. “Our specially curated shop will provide a relaxed shopping experience exclusive to members and guests of the club.”

The intimate 375 square foot store was designed to maximize a sun-filled open floor plan with windows looking out on the quaint village of Ocean Reef. It incorporates stained white oak floors and floating oak shelving with soft accent lighting. Minimal lines and sleek white finishings provide a clean backdrop to highlight the colorful Peter Millar offerings. Modern decorative objects and abstract paintings are incorporated throughout the space to further articulate the design vocabulary.

“We are excited to have Peter Millar join our array of Fishing Village shops,” added Alex Tonarelli, president of Ocean Reef Club. “It’s easy to recognize the lifestyle match between our Members and the Peter Millar brand.”