Peter Millar
by Stephen Garner

Peter MillarAmerican luxury brand Peter Millar has opened a preeminent retail space in Florida’s Emerald Coast. This location is the result of an exciting partnership between Peter Millar and George Bass, a prominent New Orleans-based menswear store. The new boutique aims to attract gentlemen shopping for upscale clothing suitable for any occasion, from formalwear to sportswear.

The store is located in the Grand Boulevard at Sandestin shopping center in downtown Miramar Beach – a resort community between Destin and 30A beaches. Peter Millar joins a mix of elite boutiques and specialty retailers in this new lifestyle Town Center development. Situated in the heart of Florida’s Emerald Coast, it is the ideal location for both year-round residents and vacationers to have the opportunity to experience the Peter Millar lifestyle.

The interior of the store, Peter Millar’s largest to date, consists of a wide variety of men’s spring product. Finely crafted Crown sportswear and elevated performance apparel, refined Peter Millar Collection, and product from the brand’s highly celebrated Seaside capsule is featured. The store feels upscale yet approachable, welcoming customers from the surrounding beaches to shop in their vacation attire. Due to its proximity to the water, the space uses natural elements such as aged wood and greenery to evoke a coastal feel. This, combined with tailored fixtures, a neutral color palette and an open, airy feel allows customers to focus on iconic Peter Millar pieces.

“I could not be more excited to have the opportunity to partner with Peter Millar,” said George Bass, owner of George Bass Fine Gentleman’s Clothing. “The level of style and sophistication offered within their various lines has continued to rise without compromising the quality craftsmanship they are known for, significantly increasing the value they offer to their consumers. More and more hard-working golfers are choosing to spend their time around Destin and 30A beaches, making the area a great location for this new Peter Millar store.”

“We are so pleased to announce our partnership with George and Kathy Bass, whose stores are some of the most iconic in Louisiana,” added Scott Ruerup, president of Peter Millar. “With the Miramar Beach area being a prime vacation destination for families, we are eager to cater to the loyal clientele base that George has already established, as well as share the Peter Millar brand with local, year-round customers.”