PILOTI ANNOUNCES FIRST APPEARANCE AT CHICAGO COLLECTIVE AND ITS NEW SPONSORSHIP OF PREMA RACING

Piloti, the luxury performance footwear brand, will debut at Chicago Collective August 2-5, at the iconic Merchandise Mart in Chicago.  Their first appearance at the menswear trade show will feature an exclusive celebration to commemorate the new partnership. The Chicago Collective and Piloti will host an exclusive cocktail party that offers drinks and more. Guests will be immersed in the “world of Piloti,” with curated cocktails, music, and a first look at the brand’s latest footwear collection.

At The Chicago Collective, Piloti will showcase its newest collection of driving shoes. The lineup will reflect the brand’s commitment to blending automotive aesthetics with modern lifestyle functionality.

The new collection will spotlight a nod to racing and have the backdrop of select race cars from Piloti’s motorsport past. Piloti also announced its official team sponsorship of PREMA Racing and its personal endorsement partnership with Robert Shwartzman for the 2025 Indianapolis 500.

“Our roots are on the racetrack, but our eyes are on the future,” said David Sweedler, President at Piloti. “Chicago Collective is the perfect place to share our evolution—bringing together the design, heritage, and innovation that define Piloti. We’re here to connect with retailers and buyers who are looking for something truly distinctive for their customers.”

Piers Phillips, PREMA Racing CEO, commented, “We have worked hard to find authentic automotive brands like Piloti to partner with PREMA at the Indy 500. Piloti understands the deep desire to race and win, and PREMA appreciates the high-quality products that Piloti brings to the team.”

Piloti unveiled a personal sponsorship of driver Robert Shwartzman, 2025 Indianapolis 500 pole winner, who will be piloting the #83 PREMA Racing car at the 109th running of the Indianapolis 500. Shawrtsman is a rising star in international motorsport and a former Ferrari F1 test driver and AF Corse Ferrari hypercar winner.

“Robert is the real deal and represents the next generation of motorsport excellence,” said Bill Sweedler, Chairman of Piloti and class winner at Le Mans, Daytona, and Sebring. “Our partnership with him—and our collaboration with PREMA—showcases Piloti’s commitment to innovation, performance, and supporting events, teams, and drivers at the pinnacle of competition.”