by Stephen Garner

After a few weeks of standing its ground that it would hold its tradeshow on its original June dates, Pitti Uomo has announced today that it will move its next show to September. It will now take place over the span of three days, compared to its usual four, on September 2-4 at the Fortezza da Basso in Florence.

“Over the last few weeks we have obviously been in constant and close contact with manufacturing companies in Italy and abroad, as well as with other actors operating in the three textile-fashion sectors, including organizations like Confindustria Moda and Camera della Moda Italiana,” said Claudio Marenzi, president of Pitti Immagine. “The strong request that emerged was to maintain at all costs the leading rendezvous like the Pitti fairs which will be the first fundamental instruments to be activated in order to gradually get the entire commercial fashion industry machine going again. And that is what we will be working on non-stop over the next few months.”

“With regard to our three fashion fairs, it is clear that they will be exceptional editions where our primary duties will be to guarantee the complete maintenance of hygiene of the exhibition space and prepare an organization of the spaces and layouts that takes into account people’s safety,” added Raffaello Napoleone, CEO of Pitti Immagine. “An experimental layout which could also be used for the next occasions. This will also apply to Fragranze at the Stazione Leopolda which we believe, in this phase, could represent an indispensable point of reference for the entire artistic and experimental perfumery world.”

Napoleone goes on to say that the fair is working on its new venture, Pitti Connect, a completely new and advanced version of its previous digital platforms. Pitti Connect, will have networking functions for buyers, along with high-quality editorial content that will be used as a complementary tool to the physical fair. Napoleone added that Pitti will “be presenting the characteristics of this project to exhibitors over the next few weeks, testing with them the innovations that we will be gradually introducing, from now until the summer, to the central body on which we are already working.”